Helping Coffee lovers find their perfect drink - instantly and confidently
Café menus are overwhelming and online recipes are inconsistent BrewMatch is a website tool that uses a quick, friendly quiz to recommend coffee drinks tailored to users’ tastes, dietary requirements, and available equipment – with easy to follow recipes, alternatives, favourites and ratings. The goal: make choosing (and making) the perfect coffee effortless for everyone, from casual café goers to home brewing enthusiasts.
Role: UX/UI Designer | Client: Independent Project | Tools: Figma
Coffee enthusiasts are overwhelmed by too many choices and unclear information - both in cafés and at home
Through observing café behaviour, speaking with home brewers, and reviewing competitor tools such as coffee franchises’ menus and online recipe platforms, four core challenges became clear.
Choice Overload
At cafés and online users face huge menus with endless combinations (roasts, syrups, sizes, milk options) but no filtering, making it difficult to select something quickly and confidently.
Unclear Dietary & Ingredient Information
Allergen and dietary details are often hidden, incomplete, or unavailable – leaving the users unsure if a drink is suitable for their needs.
Equipment Mismatch
Home coffee makers struggle to follow online recipes because many assume specialised tools the user may not own, resulting in frustration and failed attempts.
Decision Fatigue & Defaulting
Under pressure (e.g. fast moving queue), users usually default to the same overly simple or sugary drink, even when it’s not really what they want.
Choice Overload
Café menus and online lists offer too many options without clarity or filtering. Each combination of size, roast, and syrup creates a different drink, but nothing helps the user narrow choices. Discovered through interviews and in-café observation of ordering behaviour during busy periods.
BrewMatch offers a simple quiz recommending drinks based on five key preference questions. The quiz sorts users based on taste, mood, preferred strength, dietary needs and sweetness level – generating a curated shortlist of drinks tailored specifically to them. This dramatically reduces decision fatigue and gives them confidence in the results.
Unclear Dietary & Ingredient Information
Many menus lack clear allergen labels or dietary filters, forcing users to guess or ask baristas while feeling rushed. Discovered through observation of menu behaviour and interviews with users who had allergies or dietary restrictions.
Dietary and allergen inputs are embedded directly in the quiz ensuring unsuitable drinks are filtered out before showing results – ensuring recommendations are safe, suitable, and relevant. Users can instantly see only drinks that match their dietary needs, increasing confidence and reducing risk.
Equipment Mismatch
Home recipes frequently rely on a single brewing method without offering practical alternatives. Discovered through interviews with home brewers who tried to recreate café drinks but lacked certain tools.
BrewMatch provides recipe details with required equipment and practical alternatives. Users can make any recommended drink with what they already own. If they don’t have the primary tool, alternative methods are clearly explained, making every recipe more accessible, flexible, and frustration-free.
Decision Fatigue & Defaulting
In fast café lines, users feel pressured to choose quickly. Without time to explore the menu, they stick to whatever is familiar and easy. Discovered through in-café observation during peak hours, followed by interviews discussing ordering habits.
A quick quiz and favourites system for speedy decisions gives users a ready-to-order recommendation that’s personalised and fast to retrieve reducing pressure and preventing default choices.
"I love that it only shows drinks that fit my diet - no more Googling mid-order" - User Testing Participant.
Users reported feeling more confident, more adventurous in their drink choices, and more successful making café-quality drinks at home. The combination of personalisation, clarity and accessibility made the tool feel both helpful and enjoyable. Testers especially appreciated how fast the quiz was and how easy the recipes were to follow.
